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RED BULL :: THE TRUEVENIR
A never-before-seen trick to be named after a fan.
The ultimate memorabilia is just one bid away.
RED BULL :: THE TRUEVENIR
A never-before-seen trick to be named after a fan.
The ultimate memorabilia is just one bid away.
Tags: PR; Digital; Activation; non-alcoholic beverages
CREATIVE TEAM
- Agency: Razorfish
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan
- Art Director: Thiago Pinto
SAMSUNG SMART TV :: SPEAK TO NAVIGATE
The perfect launch for a voice controlled Smart TV:
hands free navigation in Brazil's largest news portal.
SAMSUNG SMART TV :: SPEAK TO NAVIGATE
The perfect launch for a voice controlled Smart TV:
hands free navigation in Brazil's largest news portal.
Tags: Digital; Innovation; Consumer Electronics
PHASE 1: VOICE CONTROL
PHASE 2: VOICE AND GESTURE CONTROLS
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AWARDS
Webby Awards Winner
CREATIVE TEAM
- Agency: Razorfish/Digitas
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan
- Art Director: Thiago Pinto
SCHIN WATER :: SWEATY JERSEY
An underdog with unreal stamina gets to the finals.
Their own sweat reveals the secret.
SCHIN WATER :: SWEATY JERSEY
An underdog with unreal stamina gets to the finals.
Their own sweat reveals the secret.
Tags: PR; Innovation; Non-Alcoholic Beverages
CREATIVE TEAM
- Agency: iris Worldwide
- Creative Director: Tiago Urdan
- CW: Fabio Oliveira
- Art Director: Mark Levay, Jean Lefébure
CLUB MED :: RUSSIAN DOLL
Remove one layer of stress after the other to find your true self.
CLUB MED :: RUSSIAN DOLL
Remove one layer of stress after the other to find your true self.
Tags: Direct; Hand Made; Travel & Leisure
AWARDS
- Cannes Lions Shortlist
- Wave Festival Silver
- CCSP Bronze
CREATIVE TEAM
- Agency: MRM/McCann
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan
- Art Director: Thiago Pinto
- Illustration: Tulio Inoue
MITSUBISHI :: PAJERO DAKAR
MITSUBISHI :: PAJERO DAKAR
Tags: Advertising; Print; Automotive
SMIRNOFF :: EVERLASTING SUMMER
The ultimate promotion: extend summer by a whole month.
One lucky group of friends enjoyed a road trip on board of an amazing
motorhome with a private driver, bartender and VIP access
to every club on the way.
SMIRNOFF :: EVERLASTING SUMMER
The ultimate promotion: extend summer by a whole month.
One lucky group of friends enjoyed a road trip on board of an amazing
motorhome with a private driver, bartender and VIP access
to every club on the way.
Tags: Integrated; Low Budget; Alcoholic Beverages
CREATIVE TEAM
- Agency: Wunderman
- Creative Directors: Paulo Sanna, Rodrigo Jatene, Adriano Abdalla
- CW: Tiago Urdan, Rafael Palermo
- Art Director: Ricardo Andrés, Rafael AKA Liminha
- Illustration: Mulheres Barbadas
NUMBERS
- Facebook fan base growth: 350% on the first month
- Impacts: 30MM
- Reach: 200,000 people/daily
SULAMÉRICA/ING :: MAD PETS
The best guard dog has a name: home insurance.
SULAMÉRICA/ING :: MAD PETS
The best guard dog has a name: home insurance.
Tags: Direct; Low Budget
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AWARDS
- Cannes Lions Shortlist
- Wave Festival Gold
CREATIVE TEAM
- Agency: MRM/McCann
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan
- Art Director: Thiago Pinto
NUMBERS
- Investment - US$ 20,000
- 85% contract renewal
- ROI 19,419%
RENAULT :: MOTHER ON WHEELS
A car can also bring mother and son emotionally closer together.
RENAULT :: MOTHER ON WHEELS
A car can also bring mother and son emotionally closer together.
Tags: Digital; Content; Automotive
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CREATIVE TEAM
- Agency: Razorfish/Digitas
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan, Thaís Lapastine
- Art Director: Thiago Pinto
BADEN BADEN BEER :: HARMONIZAGRAM
A real-time food and beer pairing is only one hashtag away.
BADEN BADEN BEER :: HARMONIZAGRAM
A real-time food and beer pairing is only one hashtag away.
Tags: Social; Activation; Alcoholic Beverages
REAL INSTAGRAM POSTS
WEB-APP INTERACTION
Once users received their harmonization, we invited them to take the experience one step further using the web-app "Gourmet Experience". Users were able to create any combination, pairing any food with it's match of Baden Baden premium beer.
CREATIVE TEAM
- Agency: iris Worldwide
- Creative Director: Tiago Urdan
- CW: Fabio Oliveira
- Art Director: Berto Santana, Mark Levay
NUMBERS
- 1000% increase in Instagram followers
- 2000+ pairings in only 30 days
- 30% of them with the new 15th Birthday Special Edition
- Happy consumers with no money spent on media
RED BALLOON :: LEARNINGS
It’s easier to learn some things as a child.
English is one of them.
RED BALLOON :: LEARNINGS
It’s easier to learn some things as a child.
English is one of them.
Tags: Advertising; Film; Print; Education
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Print ad translation on hover.
CREATIVE TEAM
- Agency: Africa
- Creative Directors: Aaron Sutton/Marcelo Prista
- CW: Tiago Urdan
- Art Director: Leonardo Azevedo
- Film Director: Camila Faus (GOS Filmes)
SESTINI LUGGAGE :: ZIP#letsGO
SESTINI LUGGAGE :: ZIP#letsGO
Tags: Advertising; Print; Travel & Leisure
TAGLINE: Zip#LetsGo (in Portuguese, "zip" also means "I'm in")
CREATIVE TEAM
- Agency: BETC/SP
- Creative Director: Erh Ray
- CW: Tiago Urdan
- Art Director: Vitor Rolim
TOPPER :: A SAINT'S LAST MIRACLE
Miraculous saves turned him into a saint.
Levitation turned him into a God.
TOPPER :: A SAINT'S LAST MIRACLE
Miraculous saves turned him into a saint.
Levitation turned him into a God.
NOTE: THIS VIDEO WAS LAUNCHED ONE MONTH AFTER HIS RETIREMENT.
Tags: PR; Digital; Low Budget; Sportswear
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CREATIVE TEAM
- Agency: Razorfish/Digitas
- Creative Director: Roberto Fabri
- CW: Tiago Urdan
- Art Director: Eduardo Mendonça
NUMBERS
- US$ 500,000 in earned media
FINN :: NAMES
FINN :: NAMES
Tags: Advertising; Print; Food
Tagline: Everyone notices when you are overweight.
CREATIVE TEAM
- Agency: Leo Burnett
- Creative Director: Ruy Lindenberg
- CW: Tiago Urdan
- Art Director: Guilherme Taccetti
Kimberly-Clark's Neve Wipes :: Whisper
Intimate care has always been a taboo.
We invited a nation comedian to introduce
a new product category and brake the ice.
Kimberly-Clark's Neve Wipes :: Whisper
Intimate care has always been a taboo.
We invited a nation comedian to introduce
a new product category and brake the ice.
Tags: Digital; Content; PR; Toiletries
THE TEASER ON YOUTUBE
Note: testimonials are 100% spontaneous. People were not aware that either they were gonna be talking to a national celebrity or about the product.
THE CAMPAIGN ON YOUTUBE
Note: testimonials are 100% natural. People were not aware that either they were gonna be talking to a national celebrity or about the product.
THE HOTSITE CONTENT
CREATIVE TEAM
- Agency: iris Worldwide
- Creative Director: Tiago Urdan
- CW: Tiago Urdan, Fábio Oliveira, Flávio Particelli, José Pacheco
- Art Director: Mark Levay, Stephan Vickr
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