Tiago Urdan :: Creative Director | Marketing Creative Excellence
Tiago Urdan :: Creative Director | Marketing Creative Excellence
UBER :: DISTRACTED GOALKEEPER
A mobile device was taken into the field to make people understand how dangerous it is to use it while driving.
UBER :: DISTRACTED GOALKEEPER
A mobile device was taken into the field to make people understand how dangerous it is to use it while driving.
Tags: Brand Experience; Outdoor; Entertainment; Social; PR; CSR; ridesharing; tech
AWARDS
The One Show: 1 Silver Pencil + 4 Merits
Wave Festival: 2 GP + 2 Gold
NY Festivals: 1 First Prize, 2 Second Prizes, 1 Third Prize
D&AD: 1 Finalist
CREATIVE TEAM
Agency: Uber Creative + Tech & Soul
Creative Directors: Tiago Urdan, Flavio Waiteman
CW: Fernanda Machado, Daniel Magri, Fabinho Cerdeira
AD: Vinicius Siepierski, Renan Bulgari, Guga Dias da Costa
UBER :: BACKWARDS LAW
When a law has such a negative name that no congressman wants to support it.
UBER :: BACKWARDS LAW
When a law has such a negative name that no congressman wants to support it.
Tags: TV; PR; digital; ridesharing; tech
CREATIVE TEAM
Agency: Uber Creative + Tech & Soul
Creative Director: Tiago Urdan, Flavio Waiteman
CW: Tiago Urdan, Flavio Waiteman, Daniel Magri
AD: Vinicius Siepierski, Guga Dias da Costa
UBER :: A DIFFERENT WAY
Uber LatAm's first integrated campaign ever. Introducing a different way to improve cities and lives.
UBER :: A DIFFERENT WAY
Uber LatAm's first integrated campaign ever. Introducing a different way to improve cities and lives.
Tags: TV; advertising; film; ridesharing; tech
English subtitles coming soon.
CREATIVE TEAM
- Agency: Uber Creative + FCB Brasil
- Creative Director: Tiago Urdan, Joanna Monteiro
- CW: Tiago Urdan, Leo Marçal
- Art Director: Vinicius Siepierski, Firulo
Tags: Content; digital; ridesharing; tech
CREATIVE TEAM
- Agency: Uber Creative
- Creative Director: Tiago Urdan
- CW: Tiago Urdan
- Art Director: Vinicius Siepierski, Paulo Taka
- Motion Designer: Bruno Lanzo
- Film Director: Daniel Klajmic (Prodigo)
Tags: Activation; OOH; ridesharing; tech
CREATIVE TEAM
- Agency: Uber Creative
- Creative Director: Tiago Urdan
- CW: Pedro Andrade
- Art Director: Vinicius Siepierski, Paulo Taka
- Motion Designer: Bruno Lanzo
- Development: Media Monks
UBER - TRUST STARTS WITH A NAME
Celebrating the first step to a trustful bond.
UBER - TRUST STARTS WITH A NAME
Celebrating the first step to a trustful bond.
Tags: TV; advertising; film; ridesharing; tech
English subtitles coming soon.
Tagline reads: Trust starts with a name. Subs: passenger 4.9 stars; driver partner 4.9 stars.
CREATIVE TEAM
- Agency: Uber Creative + 72 and Sunny Los Angeles
- Creative Director: Tiago Urdan, Paco Puppio
- Film Director: Pantera&Co
Tags: Content; digital; film; ridesharing; tech
CREATIVE TEAM
- Agency: Uber Creative
- Creative Director: Tiago Urdan
- CW: Fabinho Cerdeira
- Art Director: Vinicius Siepierski
- Film Director: Rodrigo Zanchini (Trator)
RED BULL :: THE TRUEVENIR
A never-before-seen trick to be named after a fan.
The ultimate memorabilia is just one bid away.
RED BULL :: THE TRUEVENIR
A never-before-seen trick to be named after a fan.
The ultimate memorabilia is just one bid away.
Tags: PR; Digital; Activation; non-alcoholic beverages
CREATIVE TEAM
- Agency: Razorfish
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan
- Art Director: Thiago Pinto
EMBRAER :: TIME IS ON OUR SIDE
Time is relative.
EMBRAER :: TIME IS ON OUR SIDE
Time is relative.
Tags: TV; advertising; film; concept
English subtitles coming soon.
English subtitles coming soon.
CREATIVE TEAM
- Agency: Africa
- Creative Director: Aaron Sutton
- CW: Tiago Urdan, Sidney Braz
- Art Director: Leonardo Azevedo
SAMSUNG SMART TV :: SPEAK TO NAVIGATE
The perfect launch for a voice controlled Smart TV:
hands free navigation in Brazil's largest news portal.
SAMSUNG SMART TV :: SPEAK TO NAVIGATE
The perfect launch for a voice controlled Smart TV:
hands free navigation in Brazil's largest news portal.
Tags: Digital; Innovation; Consumer Electronics
PHASE 1: VOICE CONTROL
PHASE 2: VOICE AND GESTURE CONTROLS
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AWARDS
Webby Awards Winner
CREATIVE TEAM
- Agency: Razorfish/Digitas
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan
- Art Director: Thiago Pinto
SCHIN WATER :: SWEATY JERSEY
An underdog with unreal stamina gets to the finals.
Their own sweat reveals the secret.
SCHIN WATER :: SWEATY JERSEY
An underdog with unreal stamina gets to the finals.
Their own sweat reveals the secret.
Tags: PR; Innovation; Non-Alcoholic Beverages
CREATIVE TEAM
- Agency: iris Worldwide
- Creative Director: Tiago Urdan
- CW: Fabio Oliveira
- Art Director: Mark Levay, Jean Lefébure
BADEN BADEN BEER :: HARMONIZAGRAM
A real-time food and beer pairing is only one hashtag away.
BADEN BADEN BEER :: HARMONIZAGRAM
A real-time food and beer pairing is only one hashtag away.
Tags: Social; Activation; Alcoholic Beverages
REAL INSTAGRAM POSTS
WEB-APP INTERACTION
Once users received their harmonization, we invited them to take the experience one step further using the web-app "Gourmet Experience". Users were able to create any combination, pairing any food with it's match of Baden Baden premium beer.
CREATIVE TEAM
- Agency: iris Worldwide
- Creative Director: Tiago Urdan
- CW: Fabio Oliveira
- Art Director: Berto Santana, Mark Levay
NUMBERS
- 1000% increase in Instagram followers
- 2000+ pairings in only 30 days
- 30% of them with the new 15th Birthday Special Edition
- Happy consumers with no money spent on media
CLUB MED :: RUSSIAN DOLL
Remove one layer of stress after the other to find your true self.
CLUB MED :: RUSSIAN DOLL
Remove one layer of stress after the other to find your true self.
Tags: Direct; Hand Made; Travel & Leisure
AWARDS
- Cannes Lions Shortlist
- Wave Festival Silver
- CCSP Bronze
CREATIVE TEAM
- Agency: MRM/McCann
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan
- Art Director: Thiago Pinto
- Illustration: Tulio Inoue
MITSUBISHI :: PAJERO DAKAR
MITSUBISHI :: PAJERO DAKAR
Tags: Advertising; Print; Automotive
SULAMÉRICA/ING :: MAD PETS
The best guard dog has a name: home insurance.
SULAMÉRICA/ING :: MAD PETS
The best guard dog has a name: home insurance.
Tags: Direct; Low Budget
Click to view full size
AWARDS
- Cannes Lions Shortlist
- Wave Festival Gold
CREATIVE TEAM
- Agency: MRM/McCann
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan
- Art Director: Thiago Pinto
NUMBERS
- Investment - US$ 20,000
- 85% contract renewal
- ROI 19,419%
SMIRNOFF :: EVERLASTING SUMMER
The ultimate promotion: extend summer by a whole month.
One lucky group of friends enjoyed a road trip on board of an amazing
motorhome with a private driver, bartender and VIP access
to every club on the way.
SMIRNOFF :: EVERLASTING SUMMER
The ultimate promotion: extend summer by a whole month.
One lucky group of friends enjoyed a road trip on board of an amazing
motorhome with a private driver, bartender and VIP access
to every club on the way.
Tags: Integrated; Low Budget; Alcoholic Beverages
CREATIVE TEAM
- Agency: Wunderman
- Creative Directors: Paulo Sanna, Rodrigo Jatene, Adriano Abdalla
- CW: Tiago Urdan, Rafael Palermo
- Art Director: Ricardo Andrés, Rafael AKA Liminha
- Illustration: Mulheres Barbadas
NUMBERS
- Facebook fan base growth: 350% on the first month
- Impacts: 30MM
- Reach: 200,000 people/daily
SESTINI LUGGAGE :: ZIP#letsGO
SESTINI LUGGAGE :: ZIP#letsGO
Tags: Advertising; Print; Travel & Leisure
TAGLINE: Zip#LetsGo (in Portuguese, "zip" also means "I'm in")
CREATIVE TEAM
- Agency: BETC/SP
- Creative Director: Erh Ray
- CW: Tiago Urdan
- Art Director: Vitor Rolim
RENAULT :: MOTHER ON WHEELS
A car can also bring mother and son emotionally closer together.
RENAULT :: MOTHER ON WHEELS
A car can also bring mother and son emotionally closer together.
Tags: Digital; Content; Automotive
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CREATIVE TEAM
- Agency: Razorfish/Digitas
- Creative Director: Rodrigo Esteves
- CW: Tiago Urdan, Thaís Lapastine
- Art Director: Thiago Pinto