moleskine_wide.jpg
uber_distracted_goalie_01.jpg
uber_different_way.jpg
uber_names_02.jpg
CPred-bull.jpg
embraer_time.jpg
CPsamsung.jpg
CPschin.jpg
CPmatrioska.jpg
CPmit.jpg
CPsmirnoff.jpg
CPmad-pets.jpg
CPrenault.jpg
CPbaden.jpg
CPsestini.jpg
moleskine_wide.jpg

Tiago Urdan :: Creative Director | Marketing Creative Excellence


SCROLL DOWN

Tiago Urdan :: Creative Director | Marketing Creative Excellence


uber_distracted_goalie_01.jpg

UBER :: DISTRACTED GOALKEEPER


A mobile device was taken into the field to make people understand how dangerous it is to use it while driving.

UBER :: DISTRACTED GOALKEEPER


A mobile device was taken into the field to make people understand how dangerous it is to use it while driving.

Tags: Digital; PR; CSR; ridesharing; tech

CREATIVE TEAM

  • Agency: Uber Creative + Tech & Soul
  • Creative Director: Tiago Urdan, Flavio Waiteman
uber_different_way.jpg

UBER :: A DIFFERENT WAY


Uber LatAm's first integrated campaign ever. Introducing a different way to improve cities and lives.

UBER :: A DIFFERENT WAY


Uber LatAm's first integrated campaign ever. Introducing a different way to improve cities and lives.

Tags: TV; advertising; film; ridesharing; tech

English subtitles coming soon.

CREATIVE TEAM

  • Agency: Uber Creative + FCB Brasil
  • Creative Director: Tiago Urdan, Joanna Monteiro
  • CW: Tiago Urdan, Leo Marçal
  • Art Director: Vinicius Siepierski, Firulo

 

Tags: Content; digital; ridesharing; tech

CREATIVE TEAM

  • Agency: Uber Creative 
  • Creative Director: Tiago Urdan
  • CW: Tiago Urdan
  • Art Director: Vinicius Siepierski, Paulo Taka
  • Motion Designer: Bruno Lanzo
  • Film Director: Daniel Klajmic (Prodigo)

Tags: Activation; OOH; ridesharing; tech

CREATIVE TEAM

  • Agency: Uber Creative 
  • Creative Director: Tiago Urdan
  • CW: Pedro Andrade
  • Art Director: Vinicius Siepierski, Paulo Taka
  • Motion Designer: Bruno Lanzo
  • Development: Media Monks
uber_names_02.jpg

UBER - TRUST STARTS WITH A NAME


Celebrating the first step to a trustful bond.

UBER - TRUST STARTS WITH A NAME


Celebrating the first step to a trustful bond.

Tags: TV; advertising; film; ridesharing; tech

English subtitles coming soon.

Tagline reads: Trust starts with a name.             Subs: passenger 4.9 stars; driver partner 4.9 stars.

CREATIVE TEAM

  • Agency: Uber Creative + 72 and Sunny Los Angeles
  • Creative Director: Tiago Urdan, Paco Puppio
  • Film Director: Pantera&Co

Tags: Content; digital; film; ridesharing; tech

CREATIVE TEAM

  • Agency: Uber Creative
  • Creative Director: Tiago Urdan
  • CW: Fabinho Cerdeira
  • Art Director: Vinicius Siepierski
  • Film Director: Rodrigo Zanchini (Trator)
CPred-bull.jpg

RED BULL :: THE TRUEVENIR


A never-before-seen trick to be named after a fan. 

The ultimate memorabilia is just one bid away.

RED BULL :: THE TRUEVENIR


A never-before-seen trick to be named after a fan. 

The ultimate memorabilia is just one bid away.

Tags: PR; Digital; Activation; non-alcoholic beverages

CREATIVE TEAM

  • Agency: Razorfish
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan
  • Art Director: Thiago Pinto
embraer_time.jpg

EMBRAER :: TIME IS ON OUR SIDE


Time is relative.

EMBRAER :: TIME IS ON OUR SIDE


Time is relative.

Tags: TV; advertising; film; concept

English subtitles coming soon.

English subtitles coming soon.

CREATIVE TEAM

  • Agency: Africa
  • Creative Director: Aaron Sutton
  • CW: Tiago Urdan, Sidney Braz
  • Art Director: Leonardo Azevedo
CPsamsung.jpg

SAMSUNG SMART TV :: SPEAK TO NAVIGATE


The perfect launch for a voice controlled Smart TV:

hands free navigation in Brazil's largest news portal.

SAMSUNG SMART TV :: SPEAK TO NAVIGATE


The perfect launch for a voice controlled Smart TV:

hands free navigation in Brazil's largest news portal.

Tags: Digital; Innovation; Consumer Electronics

PHASE 1: VOICE CONTROL

PHASE 2: VOICE AND GESTURE CONTROLS

Turn subtitles on/off on Vimeo's toolbar on your right hand side (CC).

AWARDS

  • Webby Awards Winner

CREATIVE TEAM

  • Agency: Razorfish/Digitas
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan
  • Art Director: Thiago Pinto
CPschin.jpg

SCHIN WATER :: SWEATY JERSEY


An underdog with unreal stamina gets to the finals. 

Their own sweat reveals the secret.

SCHIN WATER :: SWEATY JERSEY


An underdog with unreal stamina gets to the finals. 

Their own sweat reveals the secret.

Tags: PR; Innovation; Non-Alcoholic Beverages

CREATIVE TEAM

  • Agency: iris Worldwide
  • Creative Director: Tiago Urdan
  • CW: Fabio Oliveira
  • Art Director: Mark Levay, Jean Lefébure
CPmatrioska.jpg

CLUB MED :: RUSSIAN DOLL


Remove one layer of stress after the other to find your true self.

CLUB MED :: RUSSIAN DOLL


Remove one layer of stress after the other to find your true self.

Tags: Direct; Hand Made; Travel & Leisure

AWARDS

  • Cannes Lions Shortlist
  • Wave Festival Silver
  • CCSP Bronze

CREATIVE TEAM

  • Agency: MRM/McCann
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan
  • Art Director: Thiago Pinto
  • Illustration: Tulio Inoue
CPmit.jpg

MITSUBISHI :: PAJERO DAKAR


MITSUBISHI :: PAJERO DAKAR


Tags: Advertising; Print; Automotive

CPsmirnoff.jpg

SMIRNOFF :: EVERLASTING SUMMER


The ultimate promotion: extend summer by a whole month.

One lucky group of friends enjoyed a road trip on board of an amazing

motorhome with a private driver, bartender and VIP access

to every club on the way.

SMIRNOFF :: EVERLASTING SUMMER


The ultimate promotion: extend summer by a whole month.

One lucky group of friends enjoyed a road trip on board of an amazing

motorhome with a private driver, bartender and VIP access

to every club on the way.

Tags: Integrated; Low Budget; Alcoholic Beverages

CREATIVE TEAM

  • Agency: Wunderman
  • Creative Directors: Paulo Sanna, Rodrigo Jatene, Adriano Abdalla
  • CW: Tiago Urdan, Rafael Palermo
  • Art Director: Ricardo Andrés, Rafael AKA Liminha
  • Illustration: Mulheres Barbadas

NUMBERS

  • Facebook fan base growth: 350% on the first month
  • Impacts: 30MM
  • Reach: 200,000 people/daily
CPmad-pets.jpg

SULAMÉRICA/ING :: MAD PETS


The best guard dog has a name: home insurance.

SULAMÉRICA/ING :: MAD PETS


The best guard dog has a name: home insurance.

Tags: Direct; Low Budget

Click to view full size

AWARDS

  • Cannes Lions Shortlist
  • Wave Festival Gold

CREATIVE TEAM

  • Agency: MRM/McCann
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan
  • Art Director: Thiago Pinto

NUMBERS

  • Investment - US$ 20,000
  • 85% contract renewal
  • ROI 19,419%

 

 

CPrenault.jpg

RENAULT :: MOTHER ON WHEELS


A car can also bring mother and son emotionally closer together.

RENAULT :: MOTHER ON WHEELS


A car can also bring mother and son emotionally closer together.

Tags: Digital; Content; Automotive

Turn subtitles on/off on Vimeo's toolbar on your right hand side (CC).

CREATIVE TEAM

  • Agency: Razorfish/Digitas
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan, Thaís Lapastine
  • Art Director: Thiago Pinto
CPbaden.jpg

BADEN BADEN BEER :: HARMONIZAGRAM


A real-time food and beer pairing is only one hashtag away.

BADEN BADEN BEER :: HARMONIZAGRAM


A real-time food and beer pairing is only one hashtag away.

Tags: Social; Activation; Alcoholic Beverages

REAL INSTAGRAM POSTS

WEB-APP INTERACTION

Once users received their harmonization, we invited them to take the experience one step further using the web-app "Gourmet Experience". Users were able to create any combination, pairing any food with it's match of Baden Baden premium beer.

CREATIVE TEAM

  • Agency: iris Worldwide
  • Creative Director: Tiago Urdan
  • CW: Fabio Oliveira
  • Art Director: Berto Santana, Mark Levay

NUMBERS

  • 1000% increase in Instagram followers
  • 2000+ pairings in only 30 days
  • 30% of them with the new 15th Birthday Special Edition
  • Happy consumers with no money spent on media
CPsestini.jpg

SESTINI LUGGAGE :: ZIP#letsGO


SESTINI LUGGAGE :: ZIP#letsGO


Tags: Advertising; Print; Travel & Leisure

TAGLINE: Zip#LetsGo (in Portuguese, "zip" also means "I'm in")

CREATIVE TEAM

  • Agency: BETC/SP
  • Creative Director: Erh Ray
  • CW: Tiago Urdan
  • Art Director: Vitor Rolim