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CPred-bull.jpg
CPsamsung.jpg
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CPmatrioska.jpg
CPmit.jpg
CPsmirnoff.jpg
CPmad-pets.jpg
CPrenault.jpg
CPbaden.jpg
CPride.jpg
CPsestini.jpg
CPtopper.jpg
CPnames.jpg
CPneve.jpg
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CPred-bull.jpg

RED BULL :: THE TRUEVENIR


A never-before-seen trick to be named after a fan. 

The ultimate memorabilia is just one bid away.

RED BULL :: THE TRUEVENIR


A never-before-seen trick to be named after a fan. 

The ultimate memorabilia is just one bid away.

Tags: PR; Digital; Activation; non-alcoholic beverages

CREATIVE TEAM

  • Agency: Razorfish
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan
  • Art Director: Thiago Pinto
CPsamsung.jpg

SAMSUNG SMART TV :: SPEAK TO NAVIGATE


The perfect launch for a voice controlled Smart TV:

hands free navigation in Brazil's largest news portal.

SAMSUNG SMART TV :: SPEAK TO NAVIGATE


The perfect launch for a voice controlled Smart TV:

hands free navigation in Brazil's largest news portal.

Tags: Digital; Innovation; Consumer Electronics

PHASE 1: VOICE CONTROL

PHASE 2: VOICE AND GESTURE CONTROLS

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AWARDS

  • Webby Awards Winner

CREATIVE TEAM

  • Agency: Razorfish/Digitas
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan
  • Art Director: Thiago Pinto
CPschin.jpg

SCHIN WATER :: SWEATY JERSEY


An underdog with unreal stamina gets to the finals. 

Their own sweat reveals the secret.

SCHIN WATER :: SWEATY JERSEY


An underdog with unreal stamina gets to the finals. 

Their own sweat reveals the secret.

Tags: PR; Innovation; Non-Alcoholic Beverages

CREATIVE TEAM

  • Agency: iris Worldwide
  • Creative Director: Tiago Urdan
  • CW: Fabio Oliveira
  • Art Director: Mark Levay, Jean Lefébure
CPmatrioska.jpg

CLUB MED :: RUSSIAN DOLL


Remove one layer of stress after the other to find your true self.

CLUB MED :: RUSSIAN DOLL


Remove one layer of stress after the other to find your true self.

Tags: Direct; Hand Made; Travel & Leisure

AWARDS

  • Cannes Lions Shortlist
  • Wave Festival Silver
  • CCSP Bronze

CREATIVE TEAM

  • Agency: MRM/McCann
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan
  • Art Director: Thiago Pinto
  • Illustration: Tulio Inoue
CPmit.jpg

MITSUBISHI :: PAJERO DAKAR


MITSUBISHI :: PAJERO DAKAR


Tags: Advertising; Print; Automotive

CPsmirnoff.jpg

SMIRNOFF :: EVERLASTING SUMMER


The ultimate promotion: extend summer by a whole month.

One lucky group of friends enjoyed a road trip on board of an amazing

motorhome with a private driver, bartender and VIP access

to every club on the way.

SMIRNOFF :: EVERLASTING SUMMER


The ultimate promotion: extend summer by a whole month.

One lucky group of friends enjoyed a road trip on board of an amazing

motorhome with a private driver, bartender and VIP access

to every club on the way.

Tags: Integrated; Low Budget; Alcoholic Beverages

CREATIVE TEAM

  • Agency: Wunderman
  • Creative Directors: Paulo Sanna, Rodrigo Jatene, Adriano Abdalla
  • CW: Tiago Urdan, Rafael Palermo
  • Art Director: Ricardo Andrés, Rafael AKA Liminha
  • Illustration: Mulheres Barbadas

NUMBERS

  • Facebook fan base growth: 350% on the first month
  • Impacts: 30MM
  • Reach: 200,000 people/daily
CPmad-pets.jpg

SULAMÉRICA/ING :: MAD PETS


The best guard dog has a name: home insurance.

SULAMÉRICA/ING :: MAD PETS


The best guard dog has a name: home insurance.

Tags: Direct; Low Budget

Click to view full size

AWARDS

  • Cannes Lions Shortlist
  • Wave Festival Gold

CREATIVE TEAM

  • Agency: MRM/McCann
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan
  • Art Director: Thiago Pinto

NUMBERS

  • Investment - US$ 20,000
  • 85% contract renewal
  • ROI 19,419%

 

 

CPrenault.jpg

RENAULT :: MOTHER ON WHEELS


A car can also bring mother and son emotionally closer together.

RENAULT :: MOTHER ON WHEELS


A car can also bring mother and son emotionally closer together.

Tags: Digital; Content; Automotive

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CREATIVE TEAM

  • Agency: Razorfish/Digitas
  • Creative Director: Rodrigo Esteves
  • CW: Tiago Urdan, Thaís Lapastine
  • Art Director: Thiago Pinto
CPbaden.jpg

BADEN BADEN BEER :: HARMONIZAGRAM


A real-time food and beer pairing is only one hashtag away.

BADEN BADEN BEER :: HARMONIZAGRAM


A real-time food and beer pairing is only one hashtag away.

Tags: Social; Activation; Alcoholic Beverages

REAL INSTAGRAM POSTS

WEB-APP INTERACTION

Once users received their harmonization, we invited them to take the experience one step further using the web-app "Gourmet Experience". Users were able to create any combination, pairing any food with it's match of Baden Baden premium beer.

CREATIVE TEAM

  • Agency: iris Worldwide
  • Creative Director: Tiago Urdan
  • CW: Fabio Oliveira
  • Art Director: Berto Santana, Mark Levay

NUMBERS

  • 1000% increase in Instagram followers
  • 2000+ pairings in only 30 days
  • 30% of them with the new 15th Birthday Special Edition
  • Happy consumers with no money spent on media
CPride.jpg

RED BALLOON :: LEARNINGS


It’s easier to learn some things as a child.

English is one of them.

RED BALLOON :: LEARNINGS


It’s easier to learn some things as a child.

English is one of them.

Tags: Advertising; Film; Print; Education

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Print ad translation on hover.

CREATIVE TEAM

  • Agency: Africa
  • Creative Directors: Aaron Sutton/Marcelo Prista
  • CW: Tiago Urdan
  • Art Director: Leonardo Azevedo
  • Film Director: Camila Faus (GOS Filmes)
CPsestini.jpg

SESTINI LUGGAGE :: ZIP#letsGO


SESTINI LUGGAGE :: ZIP#letsGO


Tags: Advertising; Print; Travel & Leisure

TAGLINE: Zip#LetsGo (in Portuguese, "zip" also means "I'm in")

CREATIVE TEAM

  • Agency: BETC/SP
  • Creative Director: Erh Ray
  • CW: Tiago Urdan
  • Art Director: Vitor Rolim
CPtopper.jpg

TOPPER :: A SAINT'S LAST MIRACLE


Miraculous saves turned him into a saint.

Levitation turned him into a God.

TOPPER :: A SAINT'S LAST MIRACLE


Miraculous saves turned him into a saint.

Levitation turned him into a God.

NOTE: THIS VIDEO WAS LAUNCHED ONE MONTH AFTER HIS RETIREMENT.

Tags: PR; Digital; Low Budget; Sportswear

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CREATIVE TEAM

  • Agency: Razorfish/Digitas
  • Creative Director: Roberto Fabri
  • CW: Tiago Urdan
  • Art Director: Eduardo Mendonça

NUMBERS

  • US$ 500,000 in earned media
CPnames.jpg

FINN :: NAMES


FINN :: NAMES


Tags: Advertising; Print; Food

Tagline: Everyone notices when you are overweight.

CREATIVE TEAM

  • Agency: Leo Burnett
  • Creative Director: Ruy Lindenberg
  • CW: Tiago Urdan
  • Art Director: Guilherme Taccetti
CPneve.jpg

Kimberly-Clark's Neve Wipes :: Whisper


Intimate care has always been a taboo.

We invited a nation comedian to introduce

a new product category and brake the ice.

Kimberly-Clark's Neve Wipes :: Whisper


Intimate care has always been a taboo.

We invited a nation comedian to introduce

a new product category and brake the ice.

Tags: Digital; Content; PR; Toiletries

THE TEASER ON YOUTUBE

Note: testimonials are 100% spontaneous. People were not aware that either they were gonna be talking to a national celebrity or about the product.

 

THE CAMPAIGN ON YOUTUBE

Note: testimonials are 100% natural. People were not aware that either they were gonna be talking to a national celebrity or about the product.

 

THE HOTSITE CONTENT

CREATIVE TEAM

  • Agency: iris Worldwide
  • Creative Director: Tiago Urdan
  • CW: Tiago Urdan, Fábio Oliveira, Flávio Particelli, José Pacheco
  • Art Director: Mark Levay, Stephan Vickr

Portuguese version only